helpdesk: 365 days a year
from 8:00am to 8:00pm
Hotel Cà Bragadin
When I discovered that Ericsoft had all necessary tools integrated into one single system, deciding to change all applications currently in use, such as a PMS that I had been using for over 20 years, a well-tested Channel Manager and an efficient CRM system, has not been particularly difficult.
For example, previously, we had to access multiple platforms to sell our rooms on online portals, one for each property, now instead, with the Ericsoft Channel Manager, we just use one single tool.
The CRM allows us to manage our customers better, easily handling all emails exchanged prior to their arrival and after their departure. Post-departure emails are extremely important because they allow us to analyse the satisfaction level of our customers and channel their reviews to portals which are most important for us, giving priority to Tripadvisor rather than trivago, for example. With the CRM, we can also profile our customers according to various factors, such as nationality or age and create targeted ad hoc marketing campaigns.
I fell in love with hotel 4 for its dynamicity: I can now use a single PMS for all my properties, facilitating back office activities and significantly lowering the risk of overbooking, thanks to real time updates on all portals.
The Revenue Management Module gives us the opportunity to create occupancy-based rules for price variations, what more to say... the greater the demand, the more the value of the room grows.
From the very beginning, the graphic interface of the booking engine seemed promising from a conversion standpoint. Indeed, it now generates nearly 30 % of our direct bookings and thanks to the possibility of creating secret offers, it still allows us to remain in parity with OTA rates.
I would recommend Ericsoft to other hoteliers because it notably simplifies the management of my properties and allows me to organize myself better and streamline my work.
Umberto Migliavacca
Director
